Publishing is the publishing home for Randy Hall and it was started for
just that purpose. Over the years the realization came that there are
things that I did for my own books that could benefit others as they
wanted to self-publish their own books.
Some of the chores that need to be done are things that an indie author
either doesn’t want to do or cannot do. The reasons vary, but
regardless of the reason, we are here to help you to get your book
Here is a list of the things an indie author needs to do to be
An engaging website
Facebook page with a link to the website
Enticing book cover
Build an email list
and much more
If you need help in one of these areas let me assure you that I have
the skills needed to create the things you need to be successful.
Having the tools provided still doesn’t insure success. They must be
used to market your book in the right way or they will do you no good.
To become a best-selling author there are many things that must
be done to get you and your book(s) in front of the public eye. When
you first get the idea for your book is when the marketing process must
begin, not after it’s written.
first thing you need to research is whether the idea you have is
marketable. If there’s no market, there’s no reason to waste your time
writing it. Do a search using keywords that pertain to your idea. See
how many like titles there are in that genre and how big the audience
is that buy that type of story.
If all seems well with your probability search, then go ahead with
getting or creating your book cover. I know it sounds premature, but it
needs to get out there as soon as possible. An engaging website with an
announcement featuring your book cover is a must from the very start.
You will also need to put your cover on your FaceBook page.
There are several other places you will need to display your book
cover. They are:
Amazon author page
For my upcoming book, I knew I was going to need a background for my
cover and drew this scene using GIMP. I would later add the people, the
title, and my name to the portion that appears as the front cover. This
image will be the complete cover (front, back and spine). For the back
cover a screen will be put over the image and the book blurb and about
the author verbage will be written there..
With an artist’s eye, I look at the entire book, from advertising to
social media to you name it. When I look at books to read, I like most,
look at the cover first. If the cover intrigues me then I go into
whether I want to read the book or not. Will the book entertain me? Or
if it’s nonfiction, will it be informative?
Below are a few of the book covers I’ve designed. The Sword of Ghespi
is my drawing of the dragon and man placed in a standard background.
The other is a background I found and thought it was appropriate for
the subject matter. The third is a template from a free service.
The whole reason for doing what you must is to sell books and therefore
you must work on your artist’s platform. This is where you build your
email list (your list of followers). And how do you do that? Become
active in forums for that genre. Place ads on FaceBook. Run press
releases anywhere and everywhere you can. Buy banner ad space on blogs
related to that certain genre.
But it all goes for nothing if what you write isn’t worth reading in
the first place. For this reason and this reason alone, you must write
a good story, with believable characters in a realistic situation.
That is of course if it’s not fantasy. That world is another all to
itself and a world I love working with.